When you list your home with Susan, you get not only the
expertise and knowledge of her Real Estate team, but also a dedicated and
professional graphics department.
Susan’s graphics team is comprised of degreed graphic designers who are
committed to presenting your home to the market with its best foot
forward. Once your home is on the
market (or even before!), you can expect a phone call from the graphics team to set up an
appointment at your property to get the ball rolling.
Once her graphics team arrives at your home, they
immediately get to work taking measurements and creating a floor plan. No detail is too small and no feature goes
unnoticed; everything is notated, from
the depth of each closet to the precise location of that kitchen island. Exact dimensions are taken of each room,
providing a powerful planning tool to potential buyers.
After the floor plan is complete, the graphics team gets to work taking hundreds of photographs using professional caliber, high definition cameras. Multiple photos are taken of each room and from every angle, with special attention given to highlighting unique or otherwise noteworthy features. All the while, the graphics team is taking detailed notes for the ad copy that will accompany your home in all aspects of its marketing. After the home has been thoroughly photographed, the appointment is finished; but that’s just the beginning for Susan’s graphics team.
After the floor plan is complete, the graphics team gets to work taking hundreds of photographs using professional caliber, high definition cameras. Multiple photos are taken of each room and from every angle, with special attention given to highlighting unique or otherwise noteworthy features. All the while, the graphics team is taking detailed notes for the ad copy that will accompany your home in all aspects of its marketing. After the home has been thoroughly photographed, the appointment is finished; but that’s just the beginning for Susan’s graphics team.
The team immediately gets to work processing and editing the
photographs. On average, they will leave
your home with around 500 raw photographs.
After careful consideration of the merit and relevance of each
individual photograph, that original 500 is pared down to around 60 of the
best. The work doesn’t stop there! The photos are carefully edited and
re-touched using professional grade software to ensure the best possible presentation. The graphics team prides itself on its speed
and efficacy; all of your photos will be uploaded into the MLS system and onto
Susan’s website within one business day of the graphics appointment.
Writing a detailed description of your property comes
next. Gone are the days of the cheesy,
overly-generalized, two-line home descriptions that could apply to any number
of properties. Our ad copy walks
potential buyers through the floor plan, outlining important features and being
as descriptive as possible.
After the photos are edited and the ad copy is prepared, the
graphics team gets to work designing a unique brochure for your home. These brochures are not only loaded with tons
of detailed information, but they are also made with careful aesthetic
consideration. They are as informative
as they are beautiful! Two versions of
the brochure are created, one formatted for online use and another for
print. This ensures that the document
has the maximum potential impact, reaching buyers from all over the internet,
as well as the interested party who pulls over to grab a brochure from the box
on your yard sign.
Your home is then featured on Susan’s website, where it will
have its own custom page. This page
features your home’s photoset, the floor plan, web brochure, virtual tour, the
ad copy, as well as a table of features and details. Susan’s webpage is also fully integrated with
google maps, and your home is added to the interactive map on the main page. Finally, once all of your marketing
materials have gone live on the web, we compile all of that information into a
customized seller’s portal. You will be
able to log in to your portal using a username and password provided by the graphics
department. This seller’s portal allows
you to check out your virtual tour, web brochure, the most recent blog post
about your home, and to see how your property looks all over the web.
Susan’s graphics department works hard to make your home
shine, and they are constantly brainstorming innovative ways to improve the
scope of her marketing. If you’re
interested in learning more about how our team can help sell your property,
call Susan Horak today!
